Communication That Drives Success

Public Relations & Public Information Services

HeyRed provides comprehensive public relations and public information services in partnership with major transportation contractors, municipal and county governments and the Colorado Department of Transportation. We have served as a communications team member on award-winning infrastructure projects, including the architecturally significant Larimer Square Bridge connecting downtown Denver to Auraria Campus and Durango’s Continuous Flow Intersection, which efficiently moves more than 30,000 vehicles daily.

Our work has also included collaboration with the Federal Highway Administration on the long-anticipated Estes Park Loop project, a transformative initiative that improved community infrastructure and reshaped visitor access to Rocky Mountain National Park. For more than a decade, HeyRed has played an integral role in advancing safety, accessibility and public understanding for all modes of travel throughout Colorado.

Outreach & Stakeholder Engagement Campaigns

We design and implement targeted outreach campaigns for businesses, organizations and high-profile infrastructure projects. Our work includes website development, branding systems and email engagement campaigns tailored to specific stakeholder audiences. Through careful list development and compelling, audience-focused messaging, our outreach efforts consistently achieve engagement rates averaging 70 percent—well above industry norms—ensuring information is seen, understood and retained.

Brand Awareness & Nonprofit Communications

HeyRed has led brand awareness campaigns for numerous nonprofit organizations throughout the Durango area, helping establish strong foundations for fundraising, increased community involvement and clearer articulation of organizational missions. Our team remains deeply invested in the nonprofit community and continues to support select organizations through pro bono marketing and communications consulting.

Tourism & Community Marketing Campaigns

We developed and executed a comprehensive marketing strategy for the Town of South Fork, Colorado, resulting in increased tourism and improved recognition of the town’s offerings. The initiative included brand refinement, expanded signage and the launch of a now-growing music festival. All materials and strategies were designed for long-term, in-house use by the town.

Economic Development Marketing Initiatives

HeyRed led the development and execution of marketing initiatives for the La Plata County Economic Development Alliance. Our work included a strategic marketing plan and the creation of a data-driven website informed by demographic research and targeted messaging, resulting in increased lead generation. The website’s success was later presented at a statewide economic development conference.

Digital Marketing & Audience Education

We created a comprehensive digital awareness campaign for The Durango Herald to educate readers about new digital offerings. The campaign included integrated advertising, video production, event planning, and social media promotion, supporting increased awareness and adoption of digital products.